Ideas. Art Direction. Design.
To launch Samsung’s newest lineup of foldable phones, we teamed up with Doechii, Dylan Efron, and Jaden Smith to bring the campaign to life.
We created a series of key visuals from a photoshoot featuring our talent, pairing them with product-focused creative to build an OOH campaign that showed up across NYC, Chicago, Dallas, L.A., and beyond.
Huge shoutout to the incredible team that brought it all together. Proud of what we created and even more grateful for everyone who made it happen.