Ideas. Art Direction. Design.
To launch Samsung’s newest series of foldable phones, we partnered with Spider-Man to bring Galaxy into his world through a series of cinematic key visuals. Working alongside an incredible team, we turned each device into part of the story—caught in webs, suspended above the city, and integrated into iconic Spider-Man environments. The result was a visual world where product and entertainment collided, combining Samsung’s innovation with the scale, energy and spectacle of Spider-Man.
These visuals were created through a combination of Samsung Product images, Sony Spider Man assets and AI generation. The end result was then picked up by other teams such as retail, CRM and S.com team. Examples follow as well as a small part of the exploration rounds.
Email has been featured on maillove.com. https://emaillove.com/email-inspiration-from-samsung-108
Shout outs to my team mates on this project: Christina Rodriguez, Jeffrey Meek, Nasim Adabi, Mack McCullough and our incredible studio artists who brought put concepts to life.